Collector’s Edition
Affordable art galleries meet market demand
Life / 16 Oct 2012
The high-end art market is one of the few that hasn’t taken a hit in recent years. But as art prices continue to soar along with the bank accounts of the one percent, the demand for more affordable works for casual fans has led several upstart galleries and online platforms to specialize in making art obtainable for the masses.
Beginnings:
North Brooklyn has become ground zero for many of NYC’s artists, so it’s fitting that venues in which to show their work are surfacing there. Beginnings, a new Greenpoint storefront gallery, is a collaborative venture opened by seven friends who are curating its shows together. While the team doesn’t have a specific agenda, it does have its sights set on “bring[ing] artists, curators, and communities together” by specializing in works that its young neighbors can actually afford. In so doing, it’s also hosting decidedly unpretentious art events, like the upcoming launch party for online fashion retailer Need Supply’s new biannual journal.
Uprise Art:
Subscription services remain a favored business model of entrepreneurs. Most are delivering one-time use items, like food or beauty products, to subscribers’ doorsteps, but a new entrant to the category, Uprise Art, seeks to provide a longer-lasting product. The NYC-based company is a members-only art collectors club that offers invest-to-own subscriptions to fine art. For a $50 monthly fee that goes towards purchasing the work, members can select a piece of art from founder Tze Chun’s curated online gallery. Not only does the company frame, deliver, and hang the work for members but, in a try-before-you-buy twist, any item can be exchanged after three months.
Americanflat:
The success of affordable art site 20x200 proves that there is a very real demand for works that art collectors whose purse strings are tighter than those found at Art Basel can afford. Indeed, Americanflat founder Giorgio Piccoli launched the online gallery to “create a brand that was not for the art investor but for the art lover.” Shoppers won’t find original works, but Americanflat is able to make previously unattainable works within reach by reproducing them using the “giclee on canvas method.” With prices under $100, it doesn’t even matter that the museum-quality copies may not become family heirlooms.
©The Intelligence Group