Designed Online
Web-based home décor magazines are thriving
Life / 6 Jan 2011
With the movement of print media toward iPads and e-readers, interior design enthusiasts lacking such nouveau tech devices have been looking to blogs for inspiration. Combining the accessibility of the blog format with the sensibility of print publications, a number of online-only décor magazines have surfaced, leaving readers searching Craigslist for copycat design-on-a-dime deals.
Adore Home
: We’ve long been fans of glossies that give us a peek into the extraordinarily designed homes of those with keener eyes (and greater financial resources) than we have. Now, the exclusively online home and lifestyle mag Adore Home provides a window into what’s hot in houses Down Under. The brainchild of Australian interior designer Loni Parker, the publication allows readers to flip (or rather, click) through pages online while enabling them to readily access more information about—and, in some cases, purchase—featured products through embedded links. Don’t be confused by the latest issue’s warm weather spread: We had to remind ourselves, too, that the holidays and summertime are synonymous when you’re an Aussie.
: We’ve seen bloggers turned authors, fashion stylists, and now, magazine publishers. Crystal Gentilello of Plush Palate and Anne Sage of The City Sage leveraged their mutual love of interior design to start their online venture, Rue magazine. The newly launched shelter title showcases homes from across the U.S., as well as features on entertaining, cool new products and more. Using the power of the web to publish their bi-monthly magazine, the ladies have capitalized on their shared blogging history to generate a following from the get-go. They even nabbed a feature on Jane Aldridge (we swear she’s not paying us for the double mention this week), who unsurprisingly happens to dwell in a drool-worthy home. Sigh.
: When Domino shuttered in 2009, design fanatics around the globe were understandably devastated. Former Domino staffer Michelle Adams, along with photographer Patrick Cline, decided to fill the void by offering accessible design (for those of us who don’t have the cash for more than our current mix of IKEA and secondhand finds) and created Lonny. In addition to providing audiences with a clickable read, complete with zoom photo capabilities, the web-based magazine also boasts how-to videos and searchable content. Lonny is also partnering with Traditional Home magazine on Trad Home, a new online project that intends to reach a more traditional design audience. The venture is set to launch in May.
©The Intelligence Group