First Fridays: Ivan Fatovic, Founder and CEO of Modamily
Q+A with a pioneer of the co-parenting movement
Life / 1 Jun 2012

In this month’s edition of First Fridays, we introduce you to Ivan Fatovic, the founder and CEO of Modamily, a new online community created to facilitate introductions between responsible, like-minded adults committed to co-parenting a child. Ivan was inspired to start the platform when he noticed a significant number of family members and friends delaying marriage and children to focus on their careers—a trend that’s not just happening within his social circle but is also becoming widespread among Generations X and Y. His belief is that co-parenting, in which two people who may never intend to marry or cohabitate agree to share responsibility for rearing kids, could protect children from growing up in households of discontent. Read on for more of his thoughts on the future of the modern family...

If you had to choose one word or phrase to describe Modamily, what would it be?

Co-parenting…helping people fulfill their dream of becoming a parent on their own terms.

How do you define success for your enterprise?

Success is each and every new family that we help create - nothing rivals the happiness we get from helping people have children. Creating a family often sits at the top of a person's list of life goals, so being able to help them achieve something that immense -- we consider ourselves lucky to be part of the process. Our longer-term success metrics focus on how much we've raised awareness of co-parenting as a viable option.

What is the one thing you wish you knew before you founded Modamily?

I wish I had the experience of being a parent. I'm an aspirational parent, like most of my members, but not a current parent. When designing the site's features, I found that it was integral to understand the experience of raising a child in order to give my members as comprehensive an understanding of a potential candidate as they can get. We try to help our members find someone that shares a similar lifestyle, values, and parenting style to them. I'm very lucky to have a close team of advisors, many [of whom] are parents and worked closely with me throughout the site development process.

What is the one thing you never want to hear (or, most want to hear) from a customer/user/client?

Many of our dedicated members have sent me messages saying, "Thank you for creating this site. I wasn’t even aware of co-parenting as an option and Modamily has given me hope that there are others out there in a similar situation. I thought at this stage in my life I had to settle." Showing our members that plentiful options for child creation are available, and [that] parenting is 100% within reach, is exactly what we're here to do.

What is the next big thing?

At the risk of sounding too self-serving, I'd have to say co-parenting! Growing divorce rates combined with people waiting increasingly longer to get married and have children are leading indicators pointing towards a society where co-parenting has the potential to be much more prevalent.

What is the worst business idea you’ve heard?

That someone decided to open another pizza or hamburger shop in NYC. We already have good pizza. We are living in a fascinating time and there is so much that is possible. If someone is willing to invest their time and money into an idea, I hope it is something that will improve the way we live.

©The Intelligence Group