Did you know that...

Haycations are the latest travel trend?

Game jams are the newest way for coders to collaborate?

Festival cruises are an emerging concert format?

If these questions leave you with more of your own, Trend School can provide the answers. Today’s fast changing, digitally driven landscape makes it difficult for even the most plugged-in to stay current with the latest social and cultural movements. Join us on August 23^rd at CAA in Los Angeles and August 30^th at the Soho House in New York from 9 AM to 5 PM as we help get you up to speed by identifying not only what’s happening with young consumers, but why. Trend School is an immersive, interactive daylong session, breaking down emerging entertainment, technology, fashion, lifestyle, and marketing trends and offering participants the opportunity to interact with panels of both Gen Y trendsetters and industry experts. [Confirmed panelists include executives from Shazam (LA), Turntable.fm(NY) and Percolate (NY).] Highlighting the latest research and insights from our Summer 2011 Cassandra Report, we’ll explain how:

- For a generation compelled to constantly “do,” learn, create, and share, mental relaxation has become more aspirational than ever, manifesting a new CULTURE OF CALM in which introspection, daydreaming, and letting one’s mind wander are viewed as meaningful endeavors.

- Gen Ys are working to achieve a level of “taste accomplishment” which, together with their booming desire for social cred, has inspired the rise of INTELLIGENT TASTE – a program’s capacity to seemingly “intuit” its users’ wants and needs in ways that allow for recommendation-making across categories.

- For a generation of people more inclined to “just Google it” than to think for themselves, Gen Ys are relying increasingly on a digital SIXTH SENSE to perceive, understand, and react to the world around them.

In addition, an optional one-hour breakout session will cover new Cassandra research and data on YOUNG MOMS.

Visit our website to find out more about the Los Angeles and New York sessions. To inquire about cost and further details, contact Allison Arling at aarling@intelg.com.