Fit to Print
New print magazines dare to launch in the digital age
Media / 10 Nov 2011
Despite the explosion of mobile apps, iPads, Kindles, and other gadgets, this era of innovation has resulted in some unfortunate casualties. Specifically, print magazines, once revered as arbiters of popular culture, have been vanishing from newsstands, either migrating toward new homes online or disappearing entirely. Recently, however, new and unconventional publications have been boldly testing the waters, priming the publishing world for a print resurrection.
The Hunger:
British photographer Rankin, founder of lifestyle magazine Dazed & Confused and publisher of AnOther and AnOtherMan, is launching this new title later this month. Named for his insatiable desire to create, the edgy biannual magazine will contain only photographs shot by Rankin himself—a practice reportedly informed not by narcissism but rather an attempt to stave off boredom. Each issue will feature a duo of cultural icons (one male, one female) on its two separate covers. Rhys Ifans and Sky Ferreira mark the debut issue. The Hunger will also include editorial content celebrating artistic ambition in the areas of fashion, technology, literature, travel, and entertainment.
Style.com/Print:
Making the leap from the screen to the page is Style.com’s new print incarnation, which aims to earn its place among fashion mainstays W and Vogue. Style.com/Print will feature content similar to its online sister: trend reports, party photos, runway highlights from the Spring 2012 shows, and the like. The first issue has a decidedly more editorial feel, however, including an interview with designer Azzedine Alaïa and a 23-page photo diary of “it girl” model Lindsey Wixson. Of course, vital to the magazine’s survival odds is the caveat that all content in the print version will not be available digitally—that is, until the inevitable iPad app launches.
HERSELF:
The enigmatic illustrator behind Lula—not the magazine, but rather the fashion blog based on a digital paper doll—recently co-founded this quirky new print publication that flaunts only hand-drawn images. This unusual premise permits a unique degree of creative freedom, as there are no castings, fittings or retouching required. The first edition, dubbed “The Portrait Issue,” features six style icons—including Anna Dello Russo, Miroslava Duma, and Margherita Missoni—as 2-D avatars, alongside each woman’s personal story, or “Self Portrait.” “The Portrait Issue” can be found at select locations, like Colette in Paris and Selfridge’s in the UK, as well as online. The second issue drops in March.
©The Intelligence Group