Our focus will be on the macro-trends covered in the latest edition of Cassandra, notably:
- With the recent growth of video technology and live-stream capability, Gen Ys have unprecedented access to tools for real-time connection and communication. Therefore, they are developing a DIGITAL PRESENCE that relies on technology to provide immersive, interactive experiences that brings them up close and personal with people, places and events across the globe.
- The “Yelpification” of the world means that there is seemingly no area of life that isn’t being evaluated. The same opinionated, networked, and oversharing generation that produces many of the ratings and reviews is now struggling to find the balance between needing to know everything and knowing too much in this LIFE OVERRATED.
- Faced with the economic recession, all-time high unemployment, and overwhelming uncertainty about their futures, disenchanted Gen Ys are experiencing a great AWAKENING that will have a huge social, political and cultural impact on our country for years to come.
We know that today’s fast-changing, digitally driven landscape makes it difficult for even the most plugged-in to stay up on the latest technology advances. So, join us on January 10th at CAA in LA and on February 7th at Crosby Street Hotel in NY. It’s a genuinely hands-on event that places the newest digital innovations into context rather than just calling out “cool for cool’s sake.”