Kaleidoscope 2.0
Prismatic visuals are informing everything from design to entertainment
Media / 15 Jan 2010

During our elementary school years, kaleidoscopes were the go-to trinket gift because they were both cheap and awesomely entertaining. They were stuffed in stockings, unwrapped at birthday parties, or brought to us by our favorite wacky aunt. But, we outgrew them around the same time we admitted that our "friend" Tommy wasn't real. Now, a new breed of kaleidoscopes, rooted in technology, is luring our adult selves back to their trippy imagery:

Websites: With so many people trapped at their desks in a state of melancholy during these sad, dark months of January, it's no wonder that they're looking to play out their escapist fantasies on their desktops. Although dropping illicit drugs into your afternoon pick-me-up cup of coffee isn't really an option, staring at some psychedelic graphics is. One website, Baby Dinosaur Eyes, created an interactive kaleidoscope page where users can see prescription pills, crystals, wigs, strawberry shortcakes, pretzels, bananas, and cigarette butts spin around in cosmic patterns. (WARNING: If the sight of a naked man wearing cowboy boots offends you or your boss' eyes, this might not be the escape for you.) We're not sure whose site came first, but Lacoste created a similar website this past holiday season, using its products, leaping models, and the iconic crocodile. Until we can get a masseuse to come knead our backs while hovered over our keyboards, zoning out to these digital kaleidoscopes may remain our stress reduction method of choice.
Videos and Movies: From lo-fi music videos to feature films, kaleidoscopic imagery has moving picture audiences going googly-eyed. Beautiful Swimmers' "O Yea" video used special effects to transform found footage into a trippy buns of steel collage. Meanwhile, on the big screen, fans (and critics) have been comparing both Avatar and The Imaginarium of Doctor Parnassus to staring through the eye of a kaleidoscope, thanks to their trance-inducing visuals. And we're guessing the release of Tim Burton's Alice in Wonderland will extend the life of this trend. Falling down the rabbit hole in 3D must feel a bit like riding the interior of kaleidoscope, right?
Installations: A bumpy tubing trip down the Esopus River can sometimes have you seeing stars, but no trip to the Catskills is complete without a pit stop at the world's largest kaleidoscope , which takes your mind's eye to unknown places. But, might that mammoth silo now have to share its title? CES recently introduced the world to a majorly monumental kaleidoscope installation in which Samsung stacked television sets on top of one another under a mirrored ceiling. The TV screens played vibrant flashes of strobe light, giving onlookers the feeling of being trapped within the womb of the most technologically advanced kaleidoscope ever. Our living room is barely big enough for one set, so we'll have to settle for popping in this DVD by Japanese graphic artist Katsuki Tanaka instead.
©The Intelligence Group