Cinemagraphs: Photographer
Jamie Beck and graphics artist
Kevin Burg are co-creators of the
cinemagraph, a self-described “image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.” In short, it’s a more artistic
GIF that elevates the viewing experience in a way that’s subtly dramatic. The nascent format, which has spread virally through Twitter and Tumblr, has been used to document stories ranging from
New York Fashion Week to the
brewing of Dogfish Head beer. Given that there are already online tutorials for
creating one’s own cinemagraph, it shouldn’t be too long before there’s
an app for that.
Time-Lapse: Time-lapse photography has long spellbound viewers, whether it’s used to illuminate the singular essence of a particular city, like
The Unseen Sea of fog that rolls into the Bay Area, to
document a demolition that threatened to shut down LA, or to dramatically
integrate day into night in a single image of an iconic Manhattan structure. One of the most eye-catching uses of the technique is when it’s paired with a tilt-shift lens, making even the most
grandiose of scenes appear toy-like. No longer just for the pros, this effect now can be achieved by any
iPhone user, turning even the most amateur snapshots into photographic wonders.
Stop-Motion: KIA Motors recently tapped into the
nail art trend to promote their “smALL” sized
KIA Picanto, proving that one really can pack big things into compact spaces. The auto maker created a stop-motion ad campaign that caught the attention of some
hip folks. Being the first-ever nail art stop motion is pretty impressive, but what’s even more noteworthy is that it took only 25 days to create this masterpiece. Each nail took two hours to paint, using 1,200 bottles of nail polish for a total of 900 fingernails. Working out the math, that equals one outstanding piece of advertising that has really
nailed its target market.
