Spontaneous Screens
Pop-up film venues bring cinema to the streets
Media / 9 Nov 2011
Given the recent Netflix controversy and the increasing cost of movie tickets, many film fans are finding safe haven in pop-up movie showings. At no cost to the viewer, these spontaneous cinematic gatherings are a growing trend among those seeking less expensive and/or more purpose-driven silver screen outings. Here are a few sneak previews.
YouTube Theater: Everyone loves a good viral video, but this unique cinema allows viewers to enjoy the viewing experience on a grander scale than that of a smartphone or computer screen. The YouTube Theatre, by artist Aaron Jones, is a kit of interlocking pipes that, when assembled, creates a 500-square-foot cinema. After the structure is built, a smartphone plugs into its dock and, with the implementation of basic audiovisual equipment, uses surrounding WiFi to project footage onto a screen that can be rolled up quickly after use. The goal is to show that with public wireless Internet, entertainment can materialize in any location, even in neighborhoods that are typically disregarded.
#OccupyCinema: As protesters try to eliminate Occupy profiteering, the youth-driven political movement is experimenting with a new form of media: guerrilla film screenings. Led by filmmaker Tobias Morgan and the Cine Foundation International, #OccupyCinema projects video on buildings and public surfaces in New York City, Dallas, Kansas City, London and Paris. In the initiative’s mission statement, Morgan explains his “intention of decentralizing traditional broadcast monopolies and information power structures where these interfere with freedom of speech or otherwise compel human beings to surrender to the agendas of ethically bankrupt regimes.” Film topics include human rights protests, documentary subjects, and more provocative projections...like a snake crawling down the side of a bank.
Cycle-In Cinema: Take a drive-in movie theatre, replace the cars with bikes, and you have UK educational nonprofit Magnificent Revolution’s Cycle-In Cinema. Attendees simply ride to a screening, hook their wheels up to the on-site generators and start pedaling. All of the electricity needed to project the film comes from the kinetic power created by the riders. To ensure that the noise of pedaling doesn't interfere with movie dialogue, the audio is disseminated through a wireless transmitter and can be played via a mobile phone or FM radio. Overall, this does seem like a far more entertaining way to marry fitness and content than watching whatever’s on the tube at the gym.
©The Intelligence Group