Cassandra Solutions

We love the Cassandra Report, but many of our clients need more, so we provide them with bespoke research and consulting programs. These take many shapes and sizes, each tailored for the specific goals of the client, whether in the realm of consumer strategy or launch campaigns, retail and distribution strategies, media content creation, marketing campaign development, or advertising sales support. In every case, they're informed by a strong sense of context derived from our on-going Cassandra Report research and a rigorous methodology designed to provide real solutions to real business challenges.

RESEARCH

LED BY A TEAM OF EXPERT RESEARCHERS, WE DESIGN AND EXECUTE COMPREHENSIVE RESEARCH PROGRAMS WITH PRECISION AND OBJECTIVITY, EACH UNDERTAKEN WITH THE MOST PROGRESSIVE METHODS AND THE EXPERIENCE TO DRAW THE MOST OUT OF YOUNG CONSUMERS.

STRATEGY

WITH RESEARCH AS A FOUNDATION AND OUR ON-GOING CASSANDRA REPORTING AS CONTEXT, WE IMMERSE OURSELVES IN OUR CLIENTS’ BUSINESS, CULTURE, AND COMPETITIVE LANDSCAPE IN ORDER TO EFFECT TRUE IMPACT ON CRITICAL STRATEGIC GOALS.

PLANNING

FUELED BY A FIERCE DESIRE TO INSTILL INNOVATION IN OUR CLIENTS’ ORGANIZATIONS, WE TAP INTO OUR DEEP WELL OF KNOWLEDGE TO FORMULATE CONCEPTS AND ACTIVATION IDEAS THAT TRULY ENGAGE YOUNG CONSUMERS, AND RECOMMEND THE MEANS TO CARRY THEM OUT.

CASSANDRA
SPEAKS

OUR CUSTOM-BUILT PRIVATE ONLINE RESEARCH COMMUNITY, CASSANDRA SPEAKS, GIVES US (AND YOU) A "SUPER-CHARGED," PRE-SCREENED, REAL-TIME FOCUS GROUP, READY TO HELP YOU SOLVE YOUR MOST VEXING YOUNG CONSUMER ENGAGEMENT CHALLENGES. THINK OF IT AS A WINDOW INTO THE HEARTS AND MINDS OF THOUSANDS OF YOUNG PEOPLE, EACH ONE CAREFULLY SELECTED FOR THEIR ABILITY TO EXPRESS THEMSELVES CLEARLY AND PROVOCATIVELY. AND PROVOKE THEM WE DO.

QUANT

COMPREHENSIVE STUDIES ENHANCED BY AN ENLIGHTENED APPROACH TO SURVEY INSTRUMENT DESIGN, AN EXHAUSTIVE COMMITMENT TO ACCURATE DATA ANALYIS, AND AN INNATE ABILITY TO EXTRACT TRULY MEANINGFUL INSIGHTS AND IMPLICATIONS FROM THE NUMBERS.

RECRUIT

SAMPLES THAT REFLECT A METICULOUS, INDIVIDUAL APPROACH TO ENSURING THE MOST RELEVANT QUALIFIED RESEARCH GROUPS. (NEVER JUST A NUMBERS GAME, BECAUSE WHO YOU TALK TO MATTERS, ESPECIALLY WITH YOUNG PEOPLE.)

QUAL

WHETHER ONLINE THROUGH "CASSANDRA SPEAKS," WITH IN-PERSON FOCUS GROUPS, OR IN ETHNOGRAPHY RESEARCH, A ROBUST EXCHANGE OF IDEAS EXPRESSED THROUGH FACILITATED DIALOGUE AND THE SHARING OF IMAGERY, VIDEO AND TEXT, AS WELL AS IDEALS, FEARS, HOPES AND DREAMS.

REPORT

DELIVERABLES THAT SING WITH DEEP GENERATIONAL CONTEXT, TANGIBLE EXAMPLES OF THE MOST INNOVATIVE PRACTICES, PRODUCTS, AND PLATFORMS THAT BEAR OUT THE UNDERLYING FINDINGS, AND PRESENTATION GRAPHICS THAT MAKE YOU LOOK SMART AND CREATIVE.

ANALYSIS & INSIGHTS

THE END RESULT: AN INFUSION OF FRESH IDEAS THAT BREEDS NEW THINKING AND THE WHEREWITHAL TO ENGAGE YOUNG CONSUMERS LIKE NEVER BEFORE.