Eat Wear Love

As the so-called "social graph" upon which Facebook was built yields to a more filtered "taste graph" that bases peoples' online connections on their personal preferences, the confluence of heretofore disparate interests like food and music are producing compelling new platforms. And while food isn't necessarily a component of every taste-driven social mash-up, culinary content does seem to travel well, as seen in a number of new initiatives that marry it with, counterintuitively, high fashion.

Sous Style: Gen Ys often think of domestic duties like cooking and entertaining as hobbies alongside such eclectic pursuits as collecting vintage cameras or marathon running, but their home chef role models are no longer limited to the likes of Martha Stewart. Sous Style, a website launched last year by ELLE photo director Pippa Lord, is introducing them to “a new generation of homemaking” by spotlighting the food rituals of fashion folk. Past features have included a culinary profile of a lingerie designer, the pantry staples of a model, and the top five meals enjoyed by a boutique owner…all of whom sport such stylish kitchen outfits that they're happy to go apron-free.

The Food Life: When it comes to their relationship with food, fashion insiders have a stronger reputation for avoiding it than for celebrating it. Lauren Levinger and Michael King set out to break that stereotype with their blog, The Food Life. For example, one common misconception they attack is that tastemakers place a premium on being seen in chic restaurants, yet the site, which launched last summer, reveals their talents for cooking—and eating—in their own kitchens. Content is largely comprised of “food stories” that transcend the standard favorite recipes with tales of culinary creativity, such as one designer’s knack for sculpting beautifully macabre sugar skulls.

Lookbook Cookbook: Kate Moss once proffered her philosophy that “nothing tastes as good as skinny feels,” a misguided motto that was met with justifiably brutal criticism. Illustrating how far we've come, Lookbook Cookbook, a blog by photographer/vegan baker Jessica Milan, shows that delicious food and svelte physiques are not mutually exclusive. Sharing both Milan’s carefully practiced desserts—all free of animal products, soy, and gluten—and her shutterbug prowess, the blog pairs each recipe with models straight out of an Urban Outfitters casting call. Their ensembles are editorial-ready, but they still wear the desserts better than any halter top.