New platforms bring cookbook imagery and kitchen-ready content to the screen
Tech / 12 Apr 2012
Even as cooking methods and trends become increasingly tech-driven, the hard-copy cookbook has persevered as a resilient (and, to some, irresistible) artifact of the analog era. We don't anticipate the disappearance of the print cookbook anytime soon, but its new digital counterparts are now capturing similarly gorgeous culinary imagery—and letting users tell a food story within their digital "pages."
I Wanna Nom: I Wanna Nom
is a Pinterest-like visual bookmarking platform that lets users organize enticing recipes into collections, creating a cookbook-inspired point of reference for all of their culinary adventures. As with Pinterest, users can bookmark their favorite recipe links directly from their browser with a single click, and follow fellow members for additional inspiration. But unlike the buzz-worthy bulletin board site, I Wanna Nom is restricted to recipe content—so true foodies won’t have to worry about any ill-advised crafts sneaking their way onto the main feed. The platform aims to incite conversation among its members, building community out of what might otherwise be mere food porn voyeurism.
Keep Recipes:
Part cooking community, part recipe marketplace, KeepRecipes has been likened to iTunes in its attempt to monetize digital recipe sharing. Recipes from chefs including Mark Bittman, Anita Lo, and Masaharu Morimoto are available for purchase at 99 cents apiece, and cloud-based cookbooks are priced at five dollars. While attempting to introduce revenue to the largely profitless practice of digital recipe trading, KeepRecipes also provides a central portal for recipe storage. Users are encouraged not only to purchase recipes from the site and bookmark those they see elsewhere but also to upload family recipes and cookbook favorites—creating a comprehensive, custom-made digital cookbook, accessible via browser or app.
There’s an abundance of recipe apps for iPad, but the device is far too delicate for kitchen crossfire (even in spite of recent claims that the latest model runs hot enough to heat your morning coffee). But the French-made QOOQ, pronounced “cook,” is designed to withstand cooking casualties. The heat- and splash-proof tablet acts as a cookbook-turned-kitchen assistant, providing web access, an optional recipe subscription service, a recipe calculator that adjusts ingredient measurements based on number of servings, and a shopping list generator that pulls items from your weekly menu. Set to retail at $399, the QOOQ will arrive in the US this fall.
©The Intelligence Group