21 MAY 2013
Park It

New apps help drivers locate parking spots

13 MAY 2013
Spot On

Free Wi-Fi hotspots are emerging in atypical venues

9 MAY 2013
Apps Against Extinction

New mobile campaigns protect and build awareness of endangered species

25 APR 2013
IPSo Facto

Indoor Positioning Systems are the next frontier in mobile navigation

24 APR 2013
Get Psyched

Virtual therapy is bringing emotional healing home

19 APR 2013
Tipping Point

New technologies advance the art of appreciation

17 APR 2013
Make Some Noise

Digital tools simulate aural environments to boost listeners’ productivity

12 APR 2013
Getting Cloudy

The cloud yields a new generation of online organizational tools

29 MAR 2013
Small Gestures

Forthcoming wireless devices control computers through physical movements

21 MAR 2013
Lighten Up

LED light bulbs are getting cheaper, subtler, and more efficient

20 MAR 2013
What’s the Password?

New gadgets help users keep their online passwords secure and organized

18 MAR 2013
Close Encounters of the 3D Kind

New technologies are poised to make 3D printing more accessible

14 MAR 2013
Full Alert

Sensory alert technologies keep users apprised of physical and social stimuli

8 MAR 2013
Whose Vine Is It Anyway?

Novel digital tools illuminate the emergence of Vine

6 MAR 2013
Ain’t No Dummy

High-tech mannequins enliven brick-and-mortar shopping

5 MAR 2013
Crowd Control

New apps help commuters avoid congestion

28 FEB 2013
(Sm)art Galleries

Museum are using apps to enhance the visitor experience

27 FEB 2013
Snap Decision

New digital tools facilitate crowdsourced decision-making

26 FEB 2013
On the Road

Automotive marketing shifts into high gear

22 FEB 2013
Summing Up

Apps use algorithms to distill content into key points

Paint It Hack
Fine art goes digital with specialized tablet apps and tools
Tech / 7 Jun 2012
The runaway success of Draw Something has empowered even those whose drawing skills never advanced beyond connect-the-dots to feel like real artists. Though the novelty of competitive smartphone sketching is wearing off, the use of tablet technology as a creative canvas is not—a phenomenon that can be attributed to mounting interest in merging digital media with high touch nostalgia. As such, consumers are seeking apps and tools that mimic fine art.
Paper: One of the most common complaints about tablet computers is that their touchscreen keyboards make real note-taking impractical. Now, Paper, an iOS app introduced this spring by design studio FiftyThree, is bestowing upon iPad owners a more effective, and elegant, way to take notes and a more appealing mode of reading them. The virtual sketchpad allows users to scrawl, draw, color, shade, and paint—all previously undervalued approaches to capturing a meeting, lecture or brainstorm. Devotees of the app are finding that it so inspiring that they’re jotting down their ideas in more insightful, mentally stimulating ways.
Sensu: TSA regulations make it nearly impossible to sneak art supplies through baggage inspection, yet for painterly travelers yearning to document an exceptional destination, not even the psychedelic saturation of an Instagram filter can capture the surrealist beauty of a canvas layered in pigment. Those who own an iPad, however, can put their brushstrokes to use, thanks to any of the many painting apps available. One, Kickstarter-funded Sensu, is a stylus developed for capacitive devices which realistically simulates the strength, flexibility and resistance of an actual paintbrush. At the crux of the portable accessory is synthetic brush hair that’s infused with conductive properties…a technology originally conceived for makeup artistry.
Doodle.ly: Use of Draw Something has dropped off in part because its word bank is relatively limited in the context of its audience size. Indeed, former fans often cite this as the primary reason for losing interest in the game. Doodle.ly, an iPad app for creating and sharing drawings online, hopes that its free-form premise—not to mention its newly added social features—will help it retain users. The nascent social sketchpad platform, which at last count housed 32,000 doodles, is also emerging as a tool with which marketers are experimenting—which is no surprise since it was created by two creative agency execs.
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