21 MAY 2013
Park It

New apps help drivers locate parking spots

13 MAY 2013
Spot On

Free Wi-Fi hotspots are emerging in atypical venues

9 MAY 2013
Apps Against Extinction

New mobile campaigns protect and build awareness of endangered species

25 APR 2013
IPSo Facto

Indoor Positioning Systems are the next frontier in mobile navigation

24 APR 2013
Get Psyched

Virtual therapy is bringing emotional healing home

19 APR 2013
Tipping Point

New technologies advance the art of appreciation

17 APR 2013
Make Some Noise

Digital tools simulate aural environments to boost listeners’ productivity

12 APR 2013
Getting Cloudy

The cloud yields a new generation of online organizational tools

29 MAR 2013
Small Gestures

Forthcoming wireless devices control computers through physical movements

21 MAR 2013
Lighten Up

LED light bulbs are getting cheaper, subtler, and more efficient

20 MAR 2013
What’s the Password?

New gadgets help users keep their online passwords secure and organized

18 MAR 2013
Close Encounters of the 3D Kind

New technologies are poised to make 3D printing more accessible

14 MAR 2013
Full Alert

Sensory alert technologies keep users apprised of physical and social stimuli

8 MAR 2013
Whose Vine Is It Anyway?

Novel digital tools illuminate the emergence of Vine

6 MAR 2013
Ain’t No Dummy

High-tech mannequins enliven brick-and-mortar shopping

5 MAR 2013
Crowd Control

New apps help commuters avoid congestion

28 FEB 2013
(Sm)art Galleries

Museum are using apps to enhance the visitor experience

27 FEB 2013
Snap Decision

New digital tools facilitate crowdsourced decision-making

26 FEB 2013
On the Road

Automotive marketing shifts into high gear

22 FEB 2013
Summing Up

Apps use algorithms to distill content into key points

You’re It!
New tagging apps help users augment their real world experiences
Tech / 8 Aug 2011
Digital tagging has become an increasingly useful tool in contending with the information overload that the Internet has wrought. Just as Facebook photo tagsconnect people and Shazamsong tags aid in the collection of music, new tagging apps are now connecting the physical world with the digital world in inventive ways.
Tagwhat: Tagwhat is a multimedia storytelling app that uses augmented reality to display crowdsourced reviews, notes, photos and video content about places and products within a user’s immediate vicinity. For example, holding a phone up to a statue could yield an instant tale about its origins and history. Users can click through tags of interest to receive more media-rich content and can narrow their results by selecting a niche channel. Digital postcards can be customized for stories worth remembering or sharing with friends. In addition to being a novel diversion for those whose lives are wholly entwined with their smartphones, Tagwhat is also a potentially impactful tool for marketers.
ToothTag: ToothTag is an Android app that makes smartphones smarter by tagging access points and devices to create preset interactions that are triggered based on one’s location. For example, a phone enabled with the app can remember where its user parked a car while, at the same time, auto-alerting that same user when friends are within range. Similarly, ToothTag will automatically handle social media check-ins, ensuring that an opportunity to become mayor is never missed. It’s a lifesaver for anyone who wishes to cut down the time they spend messing with their phone, as it acts almost like a personal assistant (albeit one that won’t ever ask for a raise).
Dropp: Dropp enables people to leave public or private text and photo messages through location-based unlocking technology. Say you need to remember to purchase an item on the other side of town; a tag can be dropped at that location to remind you the next time you’re nearby. Grocery lists can be built over time to eventually appear when entering the supermarket. Personal messages can also be left for targeted friends, like a suggestion to try a certain cocktail when they enter a specific bar. With an endless array of uses, it’s only a matter of time before someone uses Dropp to drop a real bomb, like a marriage proposal.
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